How Much Time Do You Spend Looking at the Competition?

When selling online, one thing you don’t see is the full picture.  For sure, your shoppers have already been, or will visit, several of your competitor’s websites to price compare.  This is just natural - you see it in the markets in your hometown - people circling the stalls, weighing up the offerings.

Therefore it’s worth bearing in mind your competitor’s websites.  If you sell ladies court shoes for example, enter that into the search engines and visit the websites that come up in the listings. See what they have to offer, their prices, the guarantees they offer, their terms and conditions etc - this can help shape and improve your own website.